How Can I Use AI in My Business? 4 Practical Ways

1. Content Generation — Specifically, Blog Content

Creating consistent, high-quality blog content is essential for businesses looking to attract organic traffic, but it can feel overwhelming and time-consuming. AI has significantly simplified this process for me at TutorLyft, allowing me to regularly publish relevant articles that resonate with my audience.

Here’s exactly how I do it:

Step 1: Keyword Brainstorming
I begin by brainstorming keyword ideas directly related to my business—things that potential customers might actually type into Google. If I hit a creative block, I leverage ChatGPT to generate fresh keyword ideas tailored to my niche.

Step 2: Keyword Validation (Ahrefs)
Next, I take this list of potential keywords and run them through Ahrefs, a popular SEO tool, to verify if these keywords have meaningful search volume. This ensures I'm focusing my efforts on content people are genuinely searching for.

Step 3: AI-Assisted Writing (SurferSEO)
Once I have my keyword, I turn to SurferSEO’s "Write with AI" feature—one of the most powerful paid tools I’ve come across. Here's the simple workflow:

• Enter the chosen keyword into SurferSEO.
• The tool immediately generates a suggested article outline based on current top-ranking content.
• I review this outline, make adjustments to ensure alignment with my brand's voice and objectives, and then proceed.
• SurferSEO writes the article draft using AI.
• Finally, I give it a human edit to polish the content and ensure readability before publishing it on my website.

This method significantly streamlines my blog production, enabling me to consistently deliver valuable content that ranks well in search engines and is informative for readers.

While AI is tremendously helpful, remember that it still requires a layer of human creativity and insight. By blending AI-generated content with thoughtful editing, you can produce blog articles that truly speak to your audience and drive meaningful results.

2. Programmatic SEO

Programmatic SEO might sound complex or intimidating, but let’s break down what it actually means—especially in the context of marketplace businesses like TutorLyft.

As a startup, we quickly realized that competing with larger businesses with significant ad budgets using paid advertising wasn't going to be sustainable long-term. Instead, we decided to focus on organic traffic through Programmatic SEO.

So what exactly is Programmatic SEO?

At its core, Programmatic SEO involves creating hundreds or even thousands of specific landing pages targeted at highly specific keywords. Think of a landing page as your digital storefront—but instead of costing hundreds of thousands of dollars like physical stores, digital ones can be created for virtually no cost.

For instance, a keyword like "math tutor Toronto" has high search volume and clear search intent—people searching this term are explicitly looking for math tutoring in Toronto. By creating dedicated landing pages for such specific keywords, your potential customers see content that's perfectly tailored to their search query, which significantly increases engagement and conversions.

But how exactly do you create these numerous landing pages? Here's our precise workflow at TutorLyft:

3. Enhancing Customer Service with Voice Agents

Another exciting area we've begun exploring at TutorLyft is enhancing customer experience through voice agents. Many businesses currently use standard chatbots, which allow users to type questions and receive automated answers. At TutorLyft, however, we're experimenting with something more innovative: realistic voice agents powered by Eleven Labs.

Eleven Labs is an AI audio platform that creates highly realistic speech. We’ve integrated this technology directly into our blog content, automatically generating audio versions of our articles for visitors who prefer listening over reading.

We are still in the early stages, so results are currently difficult to gauge. However, the initial experiments in in-site navigation and customer service are promising. Imagine a visitor landing on specific pages of our website and engaging in a spoken conversation with an AI-powered voice agent. This voice agent asks them directly what subject they're interested in, and instantly redirects them to relevant pages showing tutors who offer that particular subject.

This approach provides an intuitive, engaging, and personalized browsing experience, making it easier than ever for visitors to find exactly what they're looking for. Looking ahead, as our tutor database grows, we envision further enhancing this feature to provide personalized recommendations—such as matching students specifically seeking advanced subjects (like fourth-year university linear algebra) with highly qualified tutors.

Voice agents like this offer a compelling alternative to traditional navigation methods, significantly improving customer satisfaction and engagement.

4. Data Analysis with ChatGPT

AI, particularly tools like ChatGPT, can significantly streamline data analysis. At TutorLyft, we've utilized ChatGPT to quickly interpret customer feedback and survey data. For example, after running customer satisfaction surveys, we often have hundreds of qualitative responses. Analyzing these manually would be very time-consuming and error-prone.

Instead, we leverage ChatGPT to efficiently categorize feedback into actionable insights—such as common themes around tutoring effectiveness, website navigation issues, or requests for new subjects. This automated categorization helps us quickly identify critical areas for improvement, enabling us to prioritize effectively and enhance the customer experience.

Another practical application at TutorLyft is analyzing booking data to better understand user habits. For instance, we use ChatGPT to identify patterns such as the most popular days for bookings. Understanding these booking patterns helps us optimize tutor availability and scheduling, ensuring we meet our users' needs effectively and improve overall satisfaction.

While using AI for data analysis, it's crucial to maintain customer privacy by anonymizing all personal information in the data you analyze. This ensures compliance and maintains trust with your customers.

Conclusion

AI isn’t just the future—it’s already reshaping the way businesses like TutorLyft operate every single day. Whether you’re looking to streamline content creation, scale up your SEO strategy without massive costs, improve customer interactions with advanced voice agents, or simplify your data analysis, AI provides accessible and practical solutions.

The key takeaway here is that AI tools are becoming increasingly user-friendly and affordable, even for smaller businesses. Don’t let buzzwords intimidate you—dive in, experiment, and find the AI applications that work best for your business. With some initial investment of time in learning and setup, you’ll soon discover significant efficiency gains, cost savings, and improved customer experiences.